Write Good Instagram Captions

Adaptation of the brand language to the social network

Each social network has its own tonality when it comes to talking about its language, with Instagram being one that should bet on a more relaxed and fun tone, and should seek an authentic, human and friendly side for any brand.

This means that you can put aside the formal content and it is advisable that your language be cheerful, that you make jokes, jokes and that you try to interact in a relaxed way with your followers.

Calls to action

It is important that when writing on Instagram you try to stimulate user action, always naturally to try to avoid a purely commercial side.

These calls to action (Call to Action - CTA), can be used to invite users to like if they liked the content or to share it on their Instagram Stories so that their friends can also be informed about that content or your account. In addition, you can also interact with them through programs, create contests, etc.

A call to action with publications is very easy to do naturally, since phrases in which you invite to tag a friend, who double-click on the screen if they like the content, etc., can have good results in the publications. Call to action buttons can get you more Instagram Followers

Limited use of hashtags

The hashtags or labels are very important in social networks, because through them can find many users. However, you have to be careful with them. Instagram allows you to add up to 30 hashtags per post, but this does not imply that you have to use all of them.

In fact, the most recommended is that you use between 5 and 8 hashtags and that these are relevant and, of course, be related to the published content. You should not make the mistake of choosing them for their popularity, since you will hardly be able to attract people passionate about soccer who are looking for play publications with a publication dedicated to origami, for example.

Use of emojis

To finish, it is important that you make use of emojis, which have become very popular on social networks and Instagram is no exception. Integrating them into text posts is a more attractive and dynamic way of explaining the content.

It also favors the personalization of communications, making the brand appear closer and even come to identify with the company.

Learning to write the captions under these indications is essential to achieve the best results on the well-known social platform, where it is very important to make the publication of photos and videos attractive and generate great attention from users, but it is also It is necessary that they have a text that complements these contents.